The Cristian Rivera Foundation (CRF) supports research and raises awareness for Diffuse Intrinsic Pontine Glioma (DIPG), a rare and inoperable brain tumor, in memory of Cristian Rivera, who battled the disease for two years.
RPR executed a comprehensive media strategy for CRF, including press outreach around its annual celebrity gala, crafting and distributing press releases that spotlight the foundation’s work and the resilience of DIPG families
On behalf of CRF, RPR has secured coverage in the New York Post, News 12, PIX 11, New York Daily News, Newsmax, and more.